Design Guidelines

forest
Design Guidelines
For the production of Missouri Department of Conservation website pages

About the Design Guidelines

The tone of the mdc.mo.gov site design reflects the outdoorsy, trustworthy, and family-friendly qualities of Missouri Department of Conservation. The layout provides information that is concise and highly scannable to meet the primary audience objectives.

+ see more - show less
Details
Design Objectives

Tone

  • Outdoorsy - photography, color scheme, and other visual elements reference Missouri's ecosystem and appeal to those passionate about its wildlife and natural areas.
  • Family friendly - imagery, color, typography and design elements portray a social, family-friendly environment.
  • Trustworthy - bold, authoritative fonts and colors establish the site as an official, respectable, and comprehensive source of government information.

Primary Audience Objectives

  • Serve hunters and anglers - 75% of site visitors.
  • Connect audiences with nature - 25% of site visitors.
  • Grow community conservation - focus on making community more green, native plants for landscaping, and backyard work for city admins, landscape architects, and legislators.
Page Layouts
Where to find

Layouts for pages are found in Page Layouts in the left navigation.

Components
Where to find

Pages on the new site are created with the Drupal layout builder. To build a page, you will add Components, as specified in the Page Layouts. Information on how to use each of the Components can be found in the left navigation.

Colors
Where to find

See Colors used for the site and the section bars:

Page Features
Where to find

Find details on the Page Features used on the site, such as navigation blocks, pagination, sidebars, and alerts:

Typography
Where to find

See the Typography used on the site, including typeface, headings, footer, and body text:

Default heading styles

Heading 1: See page title at top of page

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6